JavaScript to display current Date and Time.

Townsend Tech Tools

Smart Entrepreneur Optimization

Smart Entrepreneur Social Strategies for a Happy 2020

In 2020, the modern entrepreneur and the business world, in general, have their own vernacular. You’ll need to know the terms, understand the language and speak the lingo to most effectively communicate your ideas. Time is valuable, and people don’t want to waste it talking to those who don’t speak their language.

For example: “social media” is not a bad word when it comes to Internet marketing, but it’s a terrible word when you are talking about SEO or web design. If you want to use a word that means something to people, make sure it’s used in the correct context.

Smart Social Strategies for  Entrepreneurs and a Happy 2020 4 entrepreneur

So what exactly is a social media marketing strategy?

Well, the key concept is this: you use your social media audience to drive all your other marketing efforts. If your approach to social media involves constant discovery, you’re constantly working toward discovering the truth. You must build relationships with your target audience, or you risk they will become stale, less enthusiastic and less engaged.

Like it or not, these relationships are non-negotiable and should be highlighted whenever possible.

Smart Social Strategies for  Entrepreneurs and a Happy 2020 6 entrepreneur

Your social media strategy will consist of two parts:

Content Marketing and Social Media Marketing

You need to create content to generate exposure for your business or brand and leverage social media, which is a medium you can use to promote your content and its message.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube & Snapchat (& TikTok).

Content marketing is simple

Content marketing is very simple: make sure that your audience knows who your brand is, what you offer, who you are and where you’re going.
If your audience knows about your brand and understands it’s purpose then it is more likely they’ll want to sign up to find out more about it.

Smart Social Strategies for  Entrepreneurs and a Happy 2020 9 entrepreneur

Social media marketing is simply the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

Make it easy for your audience to get involved with your marketing

Smart Social Strategies for  Entrepreneurs and a Happy 2020 13 entrepreneur

Creating a great social media page, website or blog post is, in many ways, not only a great way to build your brand, but it’s also likely the best way to get your own presence in front of audiences that otherwise wouldn’t know you.

The best way to go about doing that is by using the right tools and resources. Making sure you have a user-friendly site and great social media feeds provides a clear advantage in promoting your content and building your online reputation.

Your profile is a great place for community building and sharing

The ideal Facebook profile
A great Facebook page for designers might be based around keeping things accessible and plain. This is because your original purpose is to showcase your skills.

The product you’re selling shouldn’t have any special flair or branding to distract your audience from the message. So keep it simple.

Your Instagram bio can be the perfect place to tell your story.
With the consistent use of vivid and contextual visuals that inspire conversation, people are more likely to be drawn to your brand’s image. Instagram is one of the easiest and most popular ways for a brand to earn followers and share their stories.

If you don’t want to make social media your brand linchpin, be strategic about how you share it.

Smart Social Strategies for  Entrepreneurs and a Happy 2020 17 entrepreneur

Create a profile that will draw people into your audience

  1. Identify your target audience. Is your audience unique? What are they looking for? Have you thought about how you can deliver information for them?

  2. Organize your content and be consistent in posting and thinking about posting. Make sure you write well and show your brand’s best image upon its’ first presentation.

  3. Motivate your audience and strengthen your communications. The more engaged they become the more likely they’ll be to give you their views and opinions. Put a little love into your communication.

  4. Perhaps most importantly, make sure that every message that reaches your audience comes from a unique angle and unified brand voice.

Don't have the time, know how or content?

Smart Social Strategies for  Entrepreneurs and a Happy 2020 21 entrepreneur

We may be able to help!

Learn more about our optimization protocols and how we can help you to build a more profitable business.

Ready to get started now?

Subscribe and go deeper with our resources

Smart Social Strategies for  Entrepreneurs and a Happy 2020 23 entrepreneur
Social Media, Branding, Analytics, Advertising, SEO
Interested in learning more about us?

Feel free to visit our social media pages and don’t forget to like & share 🙂

assignment_turned_in Registrations
No Registration form is selected.
Please login to view this page.
Please login to view this page.
Please login to view this page.