Let our team stay on top of your crucial, ever-changing algorithm and guideline updates, test their level of impact, and make the changes that will improve your results.
We don’t chase search engine optimization or marketing fads, our team focuses on the strategic considerations necessary to deliver increasingly positive results.
Rolling Technical Audits: Our comprehensive and data-driven approach begins with a deep dive technical audit of your website and social presence. Our recommendations are based on ease of implementation, expected impact, and considers other elements such as IT development resources and web development schedules.
Ongoing Consulting: Our services don’t stop when the audit has been delivered. Our goal is to support our clients through the ever-changing landscape of algorithm adjustments, search engine guidelines, and user experience requirements.
Competitive Insights: We research market activity, trends, and competitive data to identify and capitalize on new opportunities. This includes an in-depth analysis of competitive backlink profiles, authority and trust metrics, visibility scores, customer intent signals, and ranking data for the most important keywords to your business.
Reporting and Analytics: Our account teams are trained in CAVE Analytics as well as Google Analytics, etc. Our expertise is essential in tracking implementation results, creating reports, providing recommendations, and diagnosing traffic changes. Our team is well-versed in other third-party tools as well and can incorporate important KPIs into your reports.
Content Strategy: We believe that content should be built for the user. Our team conducts a comprehensive audit into the keywords most closely related to the tasks your users are trying to accomplish. This research leads to actionable insights for your content development team.
We’re practitioners who are constantly testing new initiatives, integrating digital marketing strategies across various channels and verticals, while utilizing best in class tools and technology.
In addition to industry-leading partner technologies, we also develop tools to optimize your brand and create efficiencies for your business.
We simplify and consolidate all the information from Google Analytics, Google My Business, Google Search Console, Facebook Analytics and other strategic resources into your dashboard to make it easier for you to understand & communicate with your customers and clients.
From tone of voice, products to talk about, and the values you hold, we’ll help you to establish or expand your brand persona. This includes the words you choose and the order in which you put them. It also applies to all your content deliverables- website content, social media posts, Ads, emails, and any other formats. Eligible clients may receive a content plan for up to 6 months.
Townsend Tech Tools social media optimization comes with beautifully crafted creatives and targeted posts developed with your customers in mind. The similarities end there though as each campaign is tailored to optimize and fit the existing status of your social media accounts as well as your goals.
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