Townsend Tech Tools
When cookies are disabled, some data in CAVE Analytics will be less accurate. Specifically…
However imagine the following use case: the visitor uses a newsletter link tagged with a campaign, visits 5 pages on your website but does not buy. He then comes back 2 hours later directly typing your website URL (therefore a Direct Entry visit), then buys during this second visit. When cookies are enabled, CAVE credits the conversion to the initial Campaign. When cookies are disabled, the conversion is not attributed to the original newsletter link as this data is not available. Reports such as “Days since last visit”, “Visits by visit count”, “Visits to Conversion”, “Days to Conversion” will count all visits without cookie similarly to new visitors.
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