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With CAVE Analytics you can add a small image beacon (pixel) in your newsletter emails, so you can TRACK HOW MANY USERS actually read and open the newsletter email.

To track how many people open and read your newsletters, you can add the following HTML image code in your newsletter:

Remove this green text_img style=”border: 0;” src=”https://madweb.example.com/matomo.php?idsite=YOUR_CAVE_WEBSITE_ID&rec=1&bots=1&url=https%3A%2F%2Fexample.com%2Femail-opened%2Fnewsletter_XYZ&action_name=Email%20opened&_rcn=internal%20email%20name&_rck=newsletter_XYZ” />

Once you add this code in your newsletters, when your users open and read the newsletter, it will add a new “Page title” entry for “Email opened” in your Behavior > Page titles report.
You will also be able to see this information in the Visitor Log.

In this example, replace:

  • https://cave.example.com/ by your CAVE URL
  • YOUR_CAVE_WEBSITE_ID by your Website ID (learn more)

When you use the HTML code above, the following information will also be recorded in CAVE:

  • &url=%2Femail-opened%2Fnewsletter_XYZ records a pageview with the URL set to to “/email-opened/newsletter_XYZ” in Behavior > Page URLs report.
    &action_name=Email%20opened records a Page Title set to “Email opened” in Behavior > Page titles report.
  • &_rcn=internal%20email%20name records a visit from a Campaign and sets the campaign name to “internal email name” in Referrers > Campaigns report.
  • &_rck=newsletter_XYZ will also set the campaign keyword to “newsletter_XYZ” (set it to the name of this particular email newsletter for example “Summer-deals-2017-August”) in Referrers > Campaigns report.

When the people receiving your emails are all on the same internal networks and using a similar email client, you will find that the Unique Users/Unique Visitors KPI metric value will be wrong.
To solve this issue you want to append the parameter: &cid= which should be set to a uniquely generated string of exactly 16 hexadecimal characters (containing only characters 01234567890abcdefABCDEF). This will set the Visitor ID to a unique string for each email recipient ensuring CAVE tracks them correctly.

If you are buying specific keywords on Search Engines (SEM), you typically want to measure each individual ad. When visitors click on your paid adverts in the search results, the click URL to your site should contain the actual keyword you bid on.

Typically it’s possible to use some variables in the URL so you don’t have to manually change all the destination URLs for the same advert. For example, imagine you are running a campaign to advertise the best summer deals, you would use the following URLs:

Google Ads: the URL may look like: landing.html?pk_campaign={campaignid}&pk_kwd={keyword}&pk_source=google&pk_medium=cpc&pk_content={creative}

It is highly recommended that you tag all your paid search marketing adverts carefully, to ensure that your analytics campaign reports show how the marketing money you spent is contributing to your website’s success.

Easily generate your URLs with campaign tracking using the Campaign URL Builder.

Tracking campaigns in CAVE Analytics is easy: you don’t need to edit your Tracking code, only the URLs pointing to your website. You can track an unlimited number of campaigns (and keywords). You do not need to configure campaign names in advance. Just use them in the links to your website and visitors following those links will be tracked as campaign referrers.

Campaign URL Builder

It can be a bit tricky to manually generate URLs for use in your email newsletter, or your paid ads or Affiliate URLs. To make sure your URLs are correct, you can use our URL Generation Tool which will create the URL, that you can then copy and paste wherever you are linking your website.

Branded URLs have reinvented the way we create, manage and share links, turning every link into a promotional opportunity for your brand.

Help Desk, Townsend Tech Tools

Why Should I Use Branded URLs?

Using Branded URLs will help you to:

  • Improve brand visibility
    Showcase your brand instead of a third party domain.
    Build an unforgettable brand experience.
  • Be unique and stand out
    Separate yourself from the competition.
    Develop a fresh and innovative online personality.
  • Increase link trust
    Make your online presence look more credible.
    Drive click-through rates by up to 39%.
  • Protect your brand
    Be consistent and recognized by your customers.
    Ensure your messages are being delivered effectively.
  • Structure your links
    Customize your links with keywords for SEO.
    Enhance the quality and consistency of your online traffic.
  • Be pronounceable and memorable
    Create links that people can easily remember.
    Create messages that are easier to share both online and offline.

Want to learn more about Branded URLs and how you can reach more customers faster?

Check out the Branded URL Shortening Service where you can include your ads in your shortened URLs and get accurate data reporting with our enterprise-class analytics platform.

Help Desk, Townsend Tech Tools

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Category: URL Shortening

The CAVE Analytics Tag Manager lets you manage and unify all your tracking and marketing tags. Tags are also known as snippets or pixels. Such tags are typically JavaScript code or HTML and let you integrate various features into your site in just a few clicks, for example:

  • Tracking analytics data
  • Conversion tracking
  • Newsletter signups
  • Exit popups and surveys
  • Remarketing
  • Social widgets
  • Affiliates
  • Ads
  • and more

This can be achieved using these main components:

Tags – A snippet of code (usually JavaScript or HTML) which will be added to your site.
Triggers – Defines when a tag should be fired.
Variables – Lets you retrieve data which can be used by tags and triggers.

Category: CAVE Analytics

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Full FAQ List

Last updated: 02/22/2020

Townsend Tech Tools LLC. (“us”, “we”, or “our”) operates the Townsend Tech Tools website (the “Service”).

This page informs you of our policies regarding the collection, use, and disclosure of Personal Information when you use our Service.

We will not use or share your information with anyone except as described in this Privacy Policy.

We use your Personal Information for providing and improving the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible at https://townsendtechtools.xyz

Information Collection And Use

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information (“Personal Information”) may include, but is not limited to:

  • Name
  • Email address
  • Telephone number
  • Address

Log Data

We collect information that your browser sends whenever you visit our Service (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages and other statistics.

Cookies

Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.

We use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Service Providers

We may employ third party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Security

The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children’s Privacy

Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from children under 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Information, please contact us. If we discover that a child under 18 has provided us with Personal Information, we will delete such information from our servers immediately.

Compliance With Laws

We will disclose your Personal Information where required to do so by law or subpoena.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us.

Last updated: 02/22/2020

Please read these Terms of Use (“Terms”, “Terms of Use”) carefully before using the https://townsendtechtools.xyz website (the “Service”) operated by Townsend Tech Tools LLC. (“us”, “we”, or “our”).

Your access to and use of the Service is conditioned on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users and others who access or use the Service.

By accessing or using the Service you agree to be bound by these Terms. If you disagree with any part of the terms then you may not access the Service.

Accounts

When you create an account with us, you must provide us with information that is accurate, complete, and current at all times. Failure to do so constitutes a breach of the Terms, which may result in immediate termination of your account on our Service.

You are responsible for safeguarding the password that you use to access the Service and for any activities or actions under your password, whether your password is with our Service or a third-party service.

You agree not to disclose your password to any third party. You must notify us immediately upon becoming aware of any breach of security or unauthorized use of your account.

Intellectual Property

The Service and its original content, features, and functionality are and will remain the exclusive property of Townsend Tech Tools LLC. and its licensors.

Links To Other Web Sites

Our Service may contain links to third-party web sites or services that are not owned or controlled by Townsend Tech Tools LLC..

Townsend Tech Tools LLC. has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third-party web sites or services. You further acknowledge and agree that Townsend Tech Tools LLC. shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such web sites or services.

We strongly advise you to read the terms and conditions and privacy policies of any third-party web sites or services that you visit.

Termination

We may terminate or suspend access to our Service immediately, without prior notice or liability, for any reason whatsoever, including without limitation if you breach the Terms.

All provisions of the Terms which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity and limitations of liability.

We may terminate or suspend your account immediately, without prior notice or liability, for any reason whatsoever, including without limitation if you breach the Terms.

Upon termination, your right to use the Service will immediately cease. If you wish to terminate your account, you may simply discontinue using the Service.

All provisions of the Terms which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity and limitations of liability.

Disclaimer

Your use of the Service is at your sole risk. The Service is provided on an “AS IS” and “AS AVAILABLE” basis. The Service is provided without warranties of any kind, whether express or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose, non-infringement or course of performance.

Governing Law

These Terms shall be governed and construed in accordance with the laws of the United States without regard to its conflict of law provisions.

Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights. If any provision of these Terms is held to be invalid or unenforceable by a court, the remaining provisions of these Terms will remain in effect. These Terms constitute the entire agreement between us regarding our Service, and supersede and replace any prior agreements we might have between us regarding the Service.

Changes

We reserve the right, at our sole discretion, to modify or replace these Terms at any time. If a revision is material, we will try to provide at least 15 days’ notice prior to any new terms taking effect. What constitutes a material change will be determined at our sole discretion.

By continuing to access or use our Service after those revisions become effective, you agree to be bound by the revised terms. If you do not agree to the new terms, please stop using the Service.

Contact Us

If you have any questions about these Terms, please contact us.

Created by potrace 1.12, written by Peter Selinger 2001-2015

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