A simple NFC tag embedded in your shelf-talker, POS display, mounted poster — or even the product itself — can deliver the additional information that can motivate buyers to act.
Near Field Communication, abbreviated NFC is a form of contactless technology that allows two devices — like your smartphone and a payments terminal—to talk to each other when they’re close together. NFC is the technology that enables contactless payments.
With NFC, a user waves their smartphone over an NFC compatible device to send or receive information without needing to touch the devices together or go through multiple steps setting up a connection. Fast and convenient, NFC technology first gained popularity in parts of Europe and Asia and is quickly spreading throughout the United States.
To create an NFC tag, a business decides what they want their code to link to. Their NFC tag is then encoded and (usually) placed in or attached to a physical object.
With NFC, the user waves their phone near the NFC tag area and the information is transferred instantly. No need to open an app or wait for analysis.
No codes or apps needed.
The major advantage of NFC is its flexibility.
Storing different types of information and changing it on a whim is possible without ever creating a new NFC tag. An owner can simply overwrite the information currently on the tag and create new info.
The power of NFC means the technology can often work best when embedded in consumer products – creating an authentic connection between brands and customers. This connection can be leveraged throughout the entire customer journey, from pre-purchase to post-purchase.
Because NFC tags also include a secure element to thwart duplication, they enable product authentication and the ability to serve exclusive content. This functionality is simply not possible with other technologies like QR codes.