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Townsend Tech Tools

NFC Near Field Communication

What is NFC?

NFC stands for Near Field Communication.
Near Field Communication is a set of communication protocols that allows two electronic devices to communicate when they are brought within 4 cm of each other.

  • NFC is only activated when your phone or other smart device is right next to a terminal or an NFC tag so you have complete control over what you choose to connect to.
  • There are no apps to download or codes to enter and NFC does not drain your battery.
  • With just one tap, your customers can connect to a world of convenience, information, and enhanced experiences– in-store, at home, around town, and while traveling.

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Why integrate NFC into your brand & retail strategies?

Integrate NFC into your 2020 Brand & Retail Strategies 6 NFC

A simple NFC tag embedded in your shelf-talker, POS display, mounted poster — or even the product itself — can deliver the additional information that can motivate buyers to act.

NFC Let's You Provide More Reasons To Buy

Integrate NFC into your 2020 Brand & Retail Strategies 8 NFC
Increase Lifetime Value
  • NFC delivers intuitive experiences to digital native and mobile-first shoppers
  • NFC addresses consumer preference for speed, convenience, and control
  • NFC brings the benefits of digital marketing to physical products and packages
  • NFC is the right tool to strengthen customer relationships and enhance the customer experience by making in-store and post-sale engagement simple and compelling
  • NFC enables a personalized digital experience unique to each unit of product
  • NFC integrates easily into every step of the consumer journey/customer experience
  • NFC provides a simple and straight forward experience

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What can I do with NFC?

Integrate NFC into your 2020 Brand & Retail Strategies 10 NFC
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Increase Lifetime Value

With NFC, customers can securely pay for groceries, share coupons with a friend, download product information, discover special retail offers, enjoy an interactive exhibit, expedite travel & various other use cases.

New uses for NFC are being developed every day!

The Advantages Of NFC Technology

Integrate NFC into your 2020 Brand & Retail Strategies 12 NFC
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SIMPLE AND SECURE
With NFC, customers can securely pay for groceries, share coupons with a friend, download product information, discover special retail offers, enjoy an interactive exhibit, expedite travel & various other use cases.

DISCOVERY, ENGAGEMENT, & CONVERSION
Measure and manage every customer touchpoint: URLs, video demonstrations, external Ad spends & lots more with Enterprise-Class GDPR Compliant CAVE Analytics.

NO CODES OR APPS NEEDED
NFC compatible phones require an Android phone, or ios 7 (and above). Loads Automatically, when tapped the content will load and display automatically.

FACILITATES TRACKING & ANALYTICS
Track all your campaigns – know when and how many people engage with your NFC content, where they’re from, and what they did.

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NFC FAQ

You can pay for groceries securely, exchange photos with a friend, discover special retail offers, keep track of fitness stats, enjoy an interactive exhibit, or expedite travel. New uses for NFC are being developed every day.

What can I do with NFC? 1 What can I do with NFC?

Only some NFC chips support hardware encryption encoding. Below are the most common chips, with relative cryptography supported.

  • MIFARE® DESFire® (DES, 2K3DES, 3K3DES, AES)
  • NXP ICODE® DNA (AES 128 bit)
  • MIFARE Ultralight® C (3DES)
  • NTAG® 4xx DNA (AES-based CMAC)
  • MIFARE Classic® (not safe, not recommended)

NFC stands for Near Field Communication. NFC is only activated when your phone or other smart device is right next to a terminal or an NFC tag so you have complete control over what you choose to connect to.

NFC (Near Field Communication) technology makes your smart device smarter. It allows you to connect to a world of convenience, information, and enhanced experiences with just one tap.

During setup, go to your setting menu, look for NFC (sometimes listed under “more”), turn it on, and you’re ready to go. There are no apps to download or codes to enter. And NFC does not drain your battery.

You can pay for groceries securely, exchange photos with a friend, discover special retail offers, keep track of fitness stats, enjoy an interactive exhibit, or expedite travel. New uses for NFC are being developed every day.

An NFC tag is an unpowered microchip that is embedded in a product label, retail display, a smart poster, or most places where you see this symbol (N-Mark). With just a tap from your smartphone or other NFC-enabled device, NFC tags deliver enhanced product information, activate special offers and power interactive experiences at museums or sports events.

Whenever you see the N-Mark symbol, it means, “tap here” to learn more or to activate an NFC transaction or experience. You’ll find this symbol on NFC-enabled devices, in apps that support NFC, and on touchpoints around town and around the world.

Bluetooth technology eliminates the use of cables to connect to your devices to one another. NFC technology is designed to work with Bluetooth. A simple tap will pair NFC and NFC-enabled Bluetooth devices for ongoing connectivity.

The location of a phone’s NFC touch-point or “sweet spot” varies by manufacturer, although it is typically found on the back or top edge of the phone. To determine where the NFC touch-point is positioned on your specific phone, please consult your owner’s manual.

Where Is The NFC Touch-Point On My Smartphone? 3 Where Is The NFC Touch-Point On My Smartphone

No, NFC Tags do not require power. They are in fact triggered by the magnetic field of the NFC sensor. NFC Tags are, from this point of view, potentially eternal.

Forever. Or at least until they are destroyed or damaged. The information can be rewritten, but also protected or encrypted.

NFC Tags work properly between -20° and 70° Celsius / between -4° and 158° Fahrenheit.

The consumption of the NFC sensor is almost irrelevant. In addition, it consumes battery only when it is in use, similar to GPS. This feature allows you to leave the NFC sensor-enabled, with no problems for the consumption of the battery.

NFC technology is a special type of RFID technology. RFID (Radio-Frequency Identification) identifies the range of technologies that use radio waves for data transmission. Four sub-categories of RFID are identified, based on the respective operating frequency:

  • LF (low frequencies): 125 kHz – 134.2 kHz
  • HF (high frequencies) or NFC: 13.56 MHz
  • UHF (ultra-high frequencies): 860 MHz – 960 MHz
  • SHF (super-high frequencies): 2.45 GHz


The NFC technology is that which operates at a frequency of 13.56 MHz and is the only one, among those RFID, to be compatible with mobile phones equipped with NFC. The LF and HF frequencies have a radius of a few centimeters, while the UHF and SHF frequencies have a wider range, up to several meters.

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