What's additive manufacturing & 3D printing?
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Additive manufacturing is the process of creating an object by building it one layer at a time.
Additive manufacturing, commonly known as 3D printing, makes it easier to create small quantities of an item, with high quality, the perfect opportunity for entrepreneurs, and small or growing businesses.
How does it work?
Prototypes & Solutions
Technically, additive manufacturing can refer to any process where a product is created by building something up, such as molding, but it typically refers to 3-D printing.
3D printing is an innovative technology that lets you create a physical object from a digital model. The 3D printing process was devised in the 1980s and was initially called ‘rapid prototyping’.
Instead of machining or “subtracting” material to form an object – much like how a sculptor cuts away clay – 3D printing adds layer upon layer of material to build an object. Product designers and engineers upload a digital (CAD) file to a 3D printer, which then prints a solid 3D object.
Thermoplastics are the most frequently used materials, but the technology also includes photopolymers, epoxy resins, metals, and more. Even edible materials such as chocolate are being used in 3D printers.
Who’s it for?
Townsend Tech Tools delivers 3d print & design solutions tailored to your small business needs that will exceed expectations and meet your budget.
Equipped with an NFC (Near Field Communication) chip, your 3D prints easily become an affordable, smart, contactless retail solution that allows you to deliver the additional information that can motivate buyers to act.
3D Printing and NFC brings the benefits of digital marketing to physical products and packages
NFC delivers intuitive experiences to digital native and mobile-first shoppers
NFC addresses consumer preference for speed, convenience, and control
NFC enables a personalized digital experience unique to each unit of product
NFC integrates easily into every step of the consumer journey/customer experience
Why do I need it?
The advantages of additive manufacturing
With traditional manufacturing, setup costs mean producing small quantities is not cost-effective. In comparison, additive manufacturing setup costs are minimal, so creating just a handful of objects becomes more reasonable.
Without the setup costs of creating a new product, entrepreneurs can quickly manufacture objects, parts, and solutions to see if they work as needed. If they don’t, they can iterate and try again, all using additive manufacturing, until they find a product that does.
Sneaker giant adidas has been on the cutting edge of NFC Technology since 2013, embedding it’s Boost running shoes, enabling shoppers with an NFC capable phone to tap it for detailed product information and to see reviews.
Businesses, small or large, should evaluate whether additive manufacturing and Near Field Communication can be part of their business models.
The power of NFC means the technology can often work best when embedded in consumer products – creating an authentic connection between brands and customers. This connection can be leveraged throughout the entire customer journey, from pre-purchase to post-purchase.
If a company produces products that are specialized or would benefit from the ability to have complex solutions simplified, it will have to determine whether additive manufacturing and NFC would improve its products and brand.
Companies like adidas are already using additive manufacturing to create sneaker soles suitable for mass customization.
Check out how nine brands, including Adidas, leverage NFC technology to further engage their customers, secure their product authenticity, and increase their customer’s lifetime value.
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